If your brand reflects the nature of your business, adds value, and transmits trust generating the visual and graphic identity that is part of the main structure of your business, your product or service you provide, that’s when a brand is successful.
That’s why we focus on innovating and creating an identity that reflects your ideas in an effective and coherent way. We go beyond choosing a color palette, typeface or designing a logo, we create a visual message that reflects the authenticity of the brand and products, and speaks directly to the target audience adding value to your business.
We are a multidisciplinary team and we are committed to working closely with our clients to understand their brand values, overall business model, objectives, and target audience in order to gather the necessary information to develop an aesthetic that fits their brand.
The logo makes the company's first impression to its consumers it also has the ability to quickly capture the attention of potential clients, awakening their interest to learn more about your products or services.
The brand manual must include the logo and its different versions, the color palette, typography and their combinations, styles and effects, and also the graphic elements. In addition, its use and how to solve all the branding elements in any format and size must be correctly defined.
The corporate identity of a company is the way the brand presents itself to the world, to its customers, to its employees, and to its suppliers.
It determines the company's features, visual fingerprint, and personality; it is everything that makes it different, and unique.
The corporate identity is formed by the visual identity, the communicative identity, and the emotive identity (values that it transmits, codes of conduct) All this forms the brand. A brand resides, above all, in people's minds.
We create Advanced [Marketing] [Digitalization] [Professional] Solutions.
Branding is the process of building, growing, maturing and strategically managing a brand.
More precisely, branding is the process of creating a strong and positive perception of a company, its products or services in the customer's mind by combining elements such as logo, design, mission statement and a consistent theme in all marketing communications.
Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
8 main reasons why you should work on your branding are:
- Unification: It is essential that all marketing actions are consistent with your brand image.
- Your brand is an asset: Brands are valuable. The public face of your company is crucial.
- Sales: Your brand image has a direct relationship with your revenues.
- Perception: Branding shows customers who a company is.
- Top of mind: Customers will never forget brands that create pleasant memories and occasions.
- Loyalty: A good brand will create customer loyalty.
- Trust building: Customers will trust you as they get to know you, so give them a reason to do so.
- Protection from competition: Branding protects you from successful competition. Without it, others can easily duplicate what has made you popular. They can do similar things, but they can't steal your style and originality.
Our main goal is to ensure that your brand makes an impact, differentiates itself from the competition and is up to date. A branding agency will ensure that your logo and brand design are always on the cutting edge, which will draw customers' attention to your brand. Their goal is to demonstrate that you are well informed about the trends in your industry.Maintaining the same brand image at all points of customer contact is what ensures that it permeates the consumer's mind. A branding agency is there to make sure that happens.
Working with us can help your business identify those obstacles, make effective changes and develop a brand that makes a positive impression on your target audience.
The investment needed to work on branding with a professional agency will depend on the services requested:
- Logo creation
- Brand manual creation
- Branding strategy
- Branding consultancy
- Branding in traditional media
For SMEs or companies that want a basic branding, the values range between $1000 and $3500 dollars.
Working with Coca-Cola branding or worldwide recognized companies has other impacts and, therefore, higher values.
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