Inbound Marketing
[Digital] Strategy
We are committed to helping our strategic partners build business models with long-term projections.
Our focus is on growth, which is based on research, a repositioning strategy, communication, and ongoing support. We work together to find and define your brand’s target audience, evaluate the competition, examine and analyze data, establish key performance indicators (KPIs) and help you create an ongoing strategy and action plan for success.
Research and planning are essential to get any successful marketing effort off the ground. They help strengthen your brand. We want to begin our work with a clear vision and plan on your target customers, your brand’s added value in the marketplace, and research why customers will be attracted to your brand through its marketing and how we will communicate those brand values and benefits to your target customer.
By setting your brand apart, we can apply all the tools to automate processes, cross-sell, cross-sell, cross-path returns, and create brand advocates and referred buyers, it’s all about creating value and finding the most efficient ways to reach customers and leads interested in your proposition.
We associate closely with brands to help drive their growth.
Without a proper business model, your company lacks a solid structure.We’re ready to be your strategic partner!
What does our digital marketing strategy include?
- attract high-quality users
- Increase conversions
- Create a database
- Customer loyalty
At the beginning of a project, understanding the needs and interests of the users is key. The most important thing is to do research on users in order to generate information that presents itself as a solution to their current needs.
Then, content can be promoted with social media actions, email marketing, blogging and SEO optimizations.
Conversion rate is the percentage of users who convert into customers. When people visit your website, they must be able to find value in what your brand offers. This is important because if they don't find value, you have no chance of getting them to return as customers.
At this stage, it's time to focus on increasing conversions. The best way to achieve this is to offer a call to action, link to related content and incorporate a way for visitors to stay in touch.
The ultimate goal is to convert the visitor into a returning user.
Creating a database is the first step after collecting personal information. The first two steps should build a base of returning users who will be potential customers or prospects. The third step is to identify those users and add them to a database to send them personal offers and convert them into customers.
This is a phase in which cross-selling and upgrades should be encouraged. To do this, there's a work with targeted content as well as marketing methods to help retain the customer.
If you want to make customers for life, you must offer them information on how to use your products and services properly and strategies to get the most out of them. If you do a good job, your customers will recommend your brand to their contacts and leave positive reviews.
We create Advanced [Marketing] [Digitalization] [Professional] Solutions.
BASIC
Ideal for businesses that want to to make their brand known.-
30min of consulting/month
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Positioning strategy (online statement)
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Focused on 1 Keyword + LongTail
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Website strategy
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Content Marketing
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Basic SEO
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Google Analitycs
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Monthly Report
MEDIA
Ideal for businesses looking to to improve their digital presence.-
1 hour of consulting/month
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Positioning strategy (onliness statement)
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Keyword research
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Competitor analysis
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Content marketing
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Landing page (design or redesign)
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Call to action (Trip Wire)
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Lead list (lead magnet)
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Action plan
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Basic SEO
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Google Analitycs
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Monthly Report
XMART
Ideal for businesses looking to to improve their digital presence.-
2 hours of consulting/month
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Business model optimization
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Positioning strategy (onliness statement)
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Keyword research
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Competitor analysis
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Target audience analysis
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Content marketing
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Landing page (design or redesign)
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Call to action (Trip Wire)
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Lead list (lead magnet)
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Product info consulting (lead magnet)
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Email marketing strategy
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Action plan
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Basic SEO
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Google Analitycs
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Monthly Report
Growth your business
Frequently [asked ] questions (FAQ)
Inbound Marketing is for all types of companies.
- Inbound Marketing for SMEs can bring many advantages. These companies can particularly benefit because, at a relatively low cost, they can position their brand and have a strong online presence.
- Inbound Marketing for B2B companies is also very effective, and allows them to have a high quality lead generation machine.
- E-commerce or B2C companies are key, and allow you to generate sales for a cost-effective acquisition cost in the long term
At Xmart, we work Inbound Marketing with a 4-step methodology:
- Understand: We will seek to understand your brand and your company through a kick-off meeting.
- Attract: We will work on social media channels and SEO positioning to start generating quality organic traffic.
- Convert: We will work on the design of your website to improve its conversion, and we will look for visitors to become potential customers.
- Sell: Once we have potential customers, we will seek to close the tunnel by generating the sale. Either by putting them in contact with your sales team (B2B) or generating the purchase (B2C).
We have a group of experts in each area necessary to provide the public with a complete service, original and adaptable to the profile of each client.
For us, it is essential for companies to have a quality strategy.
The advantage of working with Xmart is to have a multidisciplinary team of experts. Since inbound marketing combines several channels and talents (copywriting, SEO, email marketing, design, web development...), it is impossible for this to be done by just one person.
When its time to choose your inbound marketing agency, we recommend that you consider the following:
- The team: Do they have the necessary talents to meet your objectives?
Success stories: Have they achieved positive things with their previous clients? - The feeling: Do you feel you get along well and can trust your inbound agency?
- Availability: Are they available to take on your project?
- Price: Are their values adapted to your resources and possibilities?
- Accuracy: Is their discourse clear and precise or do you find it too ambiguous and you don't quite understand what will be done at the Inbound Marketing level?
At Xmart, we have all these factors and we are the perfect choice to accompany you: we are the Inbound Marketing agency you need!
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