Branding is the process of building, growing, maturing and strategically managing a brand.
More precisely, branding is the process of creating a strong and positive perception of a company, its products or services in the customer's mind by combining elements such as logo, design, mission statement and a consistent theme in all marketing communications.
Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
8 main reasons why you should work on your branding are:
- Unification: It is essential that all marketing actions are consistent with your brand image.
- Your brand is an asset: Brands are valuable. The public face of your company is crucial.
- Sales: Your brand image has a direct relationship with your revenues.
- Perception: Branding shows customers who a company is.
- Top of mind: Customers will never forget brands that create pleasant memories and occasions.
- Loyalty: A good brand will create customer loyalty.
- Trust building: Customers will trust you as they get to know you, so give them a reason to do so.
- Protection from competition: Branding protects you from successful competition. Without it, others can easily duplicate what has made you popular. They can do similar things, but they can't steal your style and originality.
Our main goal is to ensure that your brand makes an impact, differentiates itself from the competition and is up to date. A branding agency will ensure that your logo and brand design are always on the cutting edge, which will draw customers' attention to your brand. Their goal is to demonstrate that you are well informed about the trends in your industry.Maintaining the same brand image at all points of customer contact is what ensures that it permeates the consumer's mind. A branding agency is there to make sure that happens.
Working with us can help your business identify those obstacles, make effective changes and develop a brand that makes a positive impression on your target audience.
The investment needed to work on branding with a professional agency will depend on the services requested:
- Logo creation
- Brand manual creation
- Branding strategy
- Branding consultancy
- Branding in traditional media
For SMEs or companies that want a basic branding, the values range between $1000 and $3500 dollars.
Working with Coca-Cola branding or worldwide recognized companies has other impacts and, therefore, higher values.
Xmart Media is a creative advertising agency focused on storytelling and that's why we want your brand to tell its story, and makes an impact on everyone's story.
We excel at solving communication and marketing problems that others cannot. We help you to communicate and dialogue with your segment, followers and customers,making you stand out from the rest with your own voice and become relevant.
We analyze the market and brand positioning, we generate a strategy based on a concept and brand concept, through the pillars and content categories, we create the best communication to reach users and customers of the brand, seeking to create a connection, a long-term relationship.
For your social networks management we require organization, tools, content, strategies and training to be able to execute their work. Key points for a good management of these are:
- Knowing the company: Philosophy, Vision, Communication and Leadership Style, Values, History, etc. Knowing the product/service. What the company sells, how it does it, at what cost, what characteristics, etc.
- Market: Who buys, what are their characteristics, age, sex, marital status, where they live, education, work, habits, etc.
- Competition: Who it is, what they do, how they communicate, what social networks they are in, what they do in them, how their followers respond to them, etc.
- Business and Marketing Strategies: You should know all the marketing efforts that the company makes to attract customers and position your brand. It is also good to keep you informed of all the strategies for growth or expansion of the business.
- Communication Policies: They must be well established, how you want the company to communicate in social networks, what is allowed, what is not allowed, how to handle crises and comments, etc.
- Company goals in Social Networks: You must be very clear on this aspect, social networks can be used for different purposes: customer service, attention to complaints or suggestions, brand positioning, etc. You must define very well what you expect from them before starting your strategy.
Inbound Marketing is for all types of companies.
- Inbound Marketing for SMEs can bring many advantages. These companies can particularly benefit because, at a relatively low cost, they can position their brand and have a strong online presence.
- Inbound Marketing for B2B companies is also very effective, and allows them to have a high quality lead generation machine.
- E-commerce or B2C companies are key, and allow you to generate sales for a cost-effective acquisition cost in the long term
At Xmart, we work Inbound Marketing with a 4-step methodology:
- Understand: We will seek to understand your brand and your company through a kick-off meeting.
- Attract: We will work on social media channels and SEO positioning to start generating quality organic traffic.
- Convert: We will work on the design of your website to improve its conversion, and we will look for visitors to become potential customers.
- Sell: Once we have potential customers, we will seek to close the tunnel by generating the sale. Either by putting them in contact with your sales team (B2B) or generating the purchase (B2C).
We have a group of experts in each area necessary to provide the public with a complete service, original and adaptable to the profile of each client.
For us, it is essential for companies to have a quality strategy.
The advantage of working with Xmart is to have a multidisciplinary team of experts. Since inbound marketing combines several channels and talents (copywriting, SEO, email marketing, design, web development...), it is impossible for this to be done by just one person.
When its time to choose your inbound marketing agency, we recommend that you consider the following:
- The team: Do they have the necessary talents to meet your objectives?
Success stories: Have they achieved positive things with their previous clients? - The feeling: Do you feel you get along well and can trust your inbound agency?
- Availability: Are they available to take on your project?
- Price: Are their values adapted to your resources and possibilities?
- Accuracy: Is their discourse clear and precise or do you find it too ambiguous and you don't quite understand what will be done at the Inbound Marketing level?
At Xmart, we have all these factors and we are the perfect choice to accompany you: we are the Inbound Marketing agency you need!
The total estimated time to create a professional website can take anywhere from three to eight weeks. Of course, it may vary, depending on review, approval and adjustment deadlines.
Web maintenance is necessary to preserve the quality of your virtual space and ensure that it is ready to receive your users. Web maintenance encompasses all preventive or corrective actions that are performed on a website to detect errors that are undermining its structure, usability or performance, in order to prevent it from deteriorating over time. Through maintenance tasks on the elements, content, architecture, hosting and other technical aspects of your website, you can ensure that your digital showcase is functional, orderly and ready to serve your users.
The web is an important and essential element if you want to be visible on the Internet, but it is not enough.
If you really want to use the online channel to reach your potential customers, you must give it the importance it deserves. Do not pretend, or believe, that setting up a website will be the solution to all problems, or that it will triple your sales.
In the same way that being in social networks, content marketing and positioning, among other online actions, do not make sense if you do not have clear objectives or do not know what kind of strategy you want to carry out.
In conclusion, the main and most important thing if you want to have presence and visibility on the Internet, is to define and set objectives that are in line with the objectives and overall strategy of the company.
We increase your visibility so that you can reach the audience that is looking for you by designing a specific strategy to obtain tangible benefits. For that, we will need to know what budget you are willing to invest per month, and how much you are willing to pay for a click to your website or for a sale. We'll take care of the rest.
You are in total control, you can define how much budget you want to invest. However, it is important to take into account the market competition. If your competition is willing to pay much more than you, it will be more difficult to get traffic.
The budget needed will be approximately the number of people you want to drive to your website multiplied by the average average cost per click for your market.
The ROAS (return on advertising investment) is an indicator that helps us to know if an SEM campaign has been profitable or not. The formula to calculate it is simple and provides us with very useful information.
To evaluate this return on investment, we must know, through the results shown, the income we have obtained from sales. This result is subtracted from the advertising costs and the figure obtained is divided again by the advertising costs.
Unlike SEM strategies, in which you will have to pay for the ads in order to appear at the top of the search results, SEO positioning is a more profitable and economical option. This is because SEM will guarantee you the first positions as long as you keep paying for the ads, while SEO will ensure your position over time, since it is an organic positioning, for which you will not have to invest constantly in order to achieve good results.
The short answer is between 4 and 12 months. The longer answer has to do with all those factors we mentioned that relate to your SEO strategy. If you target low competition keywords, you can start to see results within 4 to 6 months.
Increases in traffic and conversions should be trackable within 6 months to a year, provided your new SEO strategy is working for you. However, with high competition keywords and high domain and page authorities, it can take much longer, sometimes up to 4 years, to see solid results and good rankings.
Getting to the top search engine positions through SEO is a very complicated task. It requires work, effort, marketing strategies and time, as it is not something that is achieved overnight. But what can happen is, if you do not continue with the optimization tasks, you may start to lose positioning and traffic.
We work on search engine optimization with a 5-step methodology:
- Research meeting: We will seek to know your business, your market, your goals, and your ambitions.
- Audit: We will determine all the technical and link-building problems and opportunities that your website has.
- Priorities: We will present the audit to you and define priorities together.
- Action plan: Based on the defined priorities, we will present an action plan with the actions to be taken month by month.
- Monthly optimization: Every month, we will apply the actions defined in the action plan to take your website to the top of the results of Google, Bing, etc
We increase your visibility so that you can reach the audience that is looking for you by designing a specific strategy to obtain tangible benefits. For that, we will need to know what budget you are willing to invest per month, and how much you are willing to pay for a click to your website or for a sale. We'll take care of the rest.
You are in total control, you can define how much budget you want to invest. However, it is important to take into account the market competition. If your competition is willing to pay much more than you, it will be more difficult to get traffic.
The budget needed will be approximately the number of people you want to drive to your website multiplied by the average average cost per click for your market.
The ROAS (return on advertising investment) is an indicator that helps us to know if an SEM campaign has been profitable or not. The formula to calculate it is simple and provides us with very useful information.
To evaluate this return on investment, we must know, through the results shown, the income we have obtained from sales. This result is subtracted from the advertising costs and the figure obtained is divided again by the advertising costs.
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