In terms of positioning, we talk about creating a clearly defined place and to do so we have to create perspective, associate the position with a characteristic so that it is easy to understand from which point we are communicating. With all the work done, we can summarize our positioning in 4 points:

1. To whom (audience profile): Who is our audience profile? What part of the population is most motivated to buy our product?
2. Your brand's (niche): In which market niche does your activity fit?
3. Added value: What are you the best at? What is the promise you will make, based on the added value, that you plan to deliver?
4. I will accomplish it because: Why should our audience believe us? What facts justify that we will fulfill the promise made?

Before we begin, you must understand that not all social networks are the same nor are they used by the same audience. Most people have accounts on almost all social platforms, but they use some platforms more than others and for different purposes.

In this step you will start by analyzing what you are currently doing on social media (if you already have a social media presence). Try to answer these questions:

• What's working and what's not?
• Who is connecting with your brand on social media?
• What social networks are your target audiences on?
• How does your social media presence compare to the competition?

Once you have established your strategy and set up all your social accounts, it's time to monitor the level of reach and engagement you are getting for each of your objectives. To accomplish this, you need to define what your metrics will be beforehand. An example could be:

• Online community growth: number of new followers on social networks.
• Products sales: Number of sales made in response to your strategy.
• Community loyalty: Number of users who have participated, if it is a contest or giveaway it would be the number of participants, if it is a promotion the number of people who have used it.
• engagement Improvement : Number of engagement actions of the followers with the brand: comments, "likes", rt's, replies, mentions, etc.
• Obtain "leads": Number of new leads obtained through the strategy employed.
• Improve user experience: Increased positive sentiment of the service offered to followers and the brand.